Besfren Illustration

As the main illustrator and design lead for Honey Chiffon Hand Cream at Besfren's cafe branch, I collaborated directly with Byformula's project director to conceptualize and design the main illustration, tube, and box packaging.

As the main illustrator and design lead at Besfren, a skincare startup on a mission to make K-beauty accessible in the U.S., I created engaging character illustrations and stories featuring their mascot rabbit. These visuals were used in posters, ads, decorations, and on social media, helping establish Besfren's lively identity. Tailored for our teen audience, this approach strengthened our brand presence in the competitive skincare market.